Procter & Gamble

In 2013 WWF convened a small group of energy buyers, including P&G, - to come up with a way to leverage clean energy demand toward accelerating commitments for wind & solar investment & uptake. Today, the Clean Energy Buyers Association (CEBA) has over 150 members to drive towards democratizing clean energy for all buyers and creating a zero-carbon energy future. P&G are also members of WWF Climate Business Network (CBN) and founding member of the Renewable Thermal Collaborative (RTC), established to identify and scale renewable, cost-competitive thermal energy solutions. In 2021, the RTC was the recipient of a $10 million 2030 Climate Challenge award from Lever for Change.

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In addition to the positive impacts on forests that have resulted from P&G’s responsible sourcing efforts under our collaboration, WWF and P&G have also leveraged our respective roles to influence forest managers and suppliers in ways that have increased acreage of responsibly managed family forests in the US. And we have coordinated to help grow consumer awareness of FSC certification, including via FSC’s One Simple Action platform and other consumer-facing initiatives.

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Faced with the goal of replacing fossil fuel-based materials with renewable materials, together P&G and WWF created a framework called the Supply Risk Analysis (SRA) to evaluate the sourcing risk for a range of crops including coconut oil, corn, sugarcane, and cotton. This led to the formation of the Bioplastic Feedstock Alliance (BFA)– a multi stakeholder group to ensure responsible sourcing practices with science-based targets are followed across the industry, encouraging the responsible development of plant-based plastics.

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Water is essential for the use and production of P&G products. That’s one of the reasons water is a key focus area for P&G’s sustainability program. In 2016, P&G conducted its first detailed water risk assessment to prioritize watersheds for action. WWF’s Water Risk Filter tool provided a strong basis for developing the detailed facility water questionnaire that was used to identify sites exposed to high water risk. The assessment resulted in a commitment to develop water stewardship action plans for all P&G sites in high water-stressed areas to address key challenges impacting operations and local communities. WWF supported P&G in partnering the Alliance for Water Stewardship Standard, which informed the content and format of the action plans. Beyond the four walls of the facilities, P&G and WWF have worked together in the past to engage stakeholders and suppliers on the topic of water stewardship. Together, we co-hosted a workshop in Mexico City – one of the most water-scarce areas in the world - and fostered dialogue among local community stakeholders for adopting stronger water conservation practices across the region. We also partnered to engage across P&G’s supply chain by working with a key supplier to discuss and share good water management practices.

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