WWF seeks to transform markets towards greater sustainability through partnerships with leading food and agriculture organizations and companies. By establishing ways to produce commodities at affordable costs with measurably reduced environmental impacts, and by creating significant demand for such products, entire commodity markets can improve their environmental outcomes on a large scale.

A rapidly growing global population, accelerating consumption, dietary shifts, climate change and other factors are driving unprecedented price volatility, resource shortages, and other risks in soft commodity supply chains. These challenges pose material, reputational, and systemic risk to investors. WWF seeks to untangle this complexity. Providing distilled guidance based on leading industry practice, The 2050 Criteria is designed to serve as a field guide for investors to access mainstream agricultural, forest, and seafood commodities in a responsible manner.