Lucy Holmes

Lucy Holmes is the Senior Director of Blue Finance for WWF US Oceans Markets & Finance. Lucy leads a portfolio of work that focuses on both influencing and engaging financial markets to re-direct capital into sustainable and restorative development pathways that support our vision for a healthy ocean and thriving blue economy. This includes working directly with banks and investors to identify the risks of a ‘business-as-usual’ approach and to incorporate ocean-related environmental, social, and governance (ESG) metrics into financial decision making. Additionally, this work includes ideating and structuring innovative financial mechanisms that support the WWF US Oceans conservation goals in priority seascapes around the world.

Lucy has been with WWF for 5 years. Prior to that she managed the Marine Programme at the Prince of Wales’s International Sustainability Unit (ISU) with a focus on sustainable blue economy and sustainable finance.