Elephant Ivory Initiative

WWF’s Network-wide Ivory Initiative came to an end in June 2022, after more than four years of successful work, focused on demand reduction and policy advocacy to shut down Asia’s elephant ivory markets. The initiative was built on the game-changing decision by China in 2017 to shutter its domestic market for elephant ivory. WWF-US was one of the key architects, part of a collective drive alongside NGOs, governments, businesses, and other partners.

The Elephant Ivory Initiative Report: 2018-2022 is an independent assessment that highlights the legacy, achievements, and lessons learned.