A new vision for our oceans

Seaweed farming in the Philippines

There has never been a greater moment for ocean conservation. The links between the health of our global seas and the fight against climate change are strong. More political attention and public and private sector resources are going toward ocean conservation than ever before. And the poverty alleviation, food, and national security communities understand that healthy oceans are mission critical for prosperity and peace—at the community, national, and global levels.

As such, now is the time to renew WWF’s commitment to ocean conservation. Over the course of the last year, with support from hundreds of internal and external collaborators, a group of amazingly dedicated people at WWF developed and today is launching our new ocean strategy.

WWF-US Oceans Strategy

A summary of WWF's integrated approach to our oceans, which combines place-based seascape conservation work with global-scale markets and blue finance initiatives.

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We are united around four common beliefs: when oceans thrive, the planet regains its natural strength and flourishes; when oceans thrive, coastal communities are achieving their food and livelihood security; when oceans thrive, societies are prosperous, with nature-based solutions protecting billions of dollars in physical societal infrastructure; and when oceans thrive, the world is more peaceful.

With this background, our vision came naturally to us: healthy oceans that benefit the planet, people, prosperity, and peace.

We are making three big bets. First, we are going to deliver nature-positive seascapes with partners in key places around the world. Where and how we work will be guided by science and data, and we will seek to fundamentally integrate the world’s conservation tools in the places where we work. Second, we are elevating our efforts on oceans markets and finance, expanding our world-class portfolio from the seafood sector also to include marine renewables, coastal development, and shipping sectors. Third and finally, we are launching a new program called Oceans Futures that will focus on ocean conservation opportunities at the intersection of ocean health and ocean security.

We are engaging with local and global partners to achieve bold impact, including halting declines, recovering and growing ecosystems and marine resources in the places where we work; delivering food and livelihood security for 100 million people; protecting billions in economic infrastructure and societal stability through nature-based solutions; and reducing conflict and crime via effective marine natural resource management.

In closing, WWF’s Oceans team’s superpower is the diversity of its people. We are scientists, practitioners, subject matter experts, generalists, entrepreneurs, and strategists, and we all deliver impact and leadership across our portfolio of work. We bring deep experience from fieldwork, government service, business, finance, maritime security, academia, and more.

We are excited about this next chapter in WWF’s ocean conservation journey and welcome the opportunity to partner to achieve big impact for the planet, people, prosperity, and peace.

Read the new WWF-US Ocean Strategy.